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Brand Republic revealed yesterday that Sky One, the UK broadcasters of LOST, are to release new downloadable content to coincide with the release of Season 4 on February 3rd. The content will be released February 1st, and will be available in a new 'Bluetooth Zone' currently under construction at Victoria Station. According to Brand Republic, the mobile campaign will include outdoor, press and radio activity. Wallpaper, ringtones, interviews and message alerts will be available to download, and will be advertised over Titan's 'Transvision' Screen. Taglined ''The Answers Are Coming'', i'm sure some interesting content will be released over this campaign.
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