Good News Ladies – More Soaking Wet Sawyer In Your Future

Well, sort of.  Josh Holloway will continue doing those Cool Water ads for Davidoff.  Josh resigned with the Coty Prestige to stay on as the face of Cool Water.  Here is the piece that ran in DNFI.

Beauty supplier Coty Prestige has announced it has extended its endorsement agreement with Lost actor Josh Holloway, who will star in a new advertising campaign for the Davidoff Cool Water men’s fragrance. Holloway has been the face of the scent since February 2007 and the new campaign will run worldwide from this summer.

Coty Prestige senior vice-president international European marketing licences Françoise Mariez said: “Josh Holloway is the Cool Water Man. He is full of power, sensuality and a fresh, cool attitude. The strength of the character he plays in Lost, Sawyer, was for us very close to the values that we wanted to express in this fragrance and especially in the New Cool Water Man.”